Leveraging RFID in Data Management

Big data, data analysis, marketing analytics are just some of the trending topics for businesses in the past years and has increased its popularity further since the Covid-19 pandemic. Various sectors such as retail and healthcare are investing more and more towards its data analytics. This investment intends to make business operations more agile in order to be able to cope with the volatile conditions brought about by the pandemic. Data analytics provide fast and accurate data that guides management in making the right decisions by gaining insights on customer behaviors, demand trends, inventory management through a 360-degree view of its entire operations.

At the forefront of the data analytics process is data collection. It is vital that the data collected is accurate and up-to-date especially during this pandemic. Without the right information at the right time, businesses will not be able to adapt to the changes in the market immediately. As activities of omni-channel businesses are increasing, managing their marketing and inventory among multiple channels has been a pain. Timing is critical in having the right marketing campaigns on the right platform and having sufficient stocks in stores for online orders, in-store customers, and distributors. 

There are different methods of data collection from pen and paper, data encoding, barcodes to RFID. Though barcode is predominantly used in the past, a shift to RFID is growing due to the many advantages it has over barcodes. 

Faster inventory

Compared to barcodes, RFID can automatically scan multiple items simultaneously and line-of-sight is not required which makes inventory faster and in turn can reduce labor costs and improve visibility in your supply chain as it leads to more information captured and processed.

More Data

RFID tags have big memory storage which can store more information about a product which helps in tracking and tracing products in the supply chain. It also follows the GS1 global standard for data structure so other people will be able to understand the data contained in the RFID tags.


RFID tags can be electronically locked to prevent others from altering the information inside the tag. Each tag also has a unique identification number which can be used to confirm its authenticity. Physically it is also less susceptible to damage as it is normally made of plastic or hard shells.

Final Thoughts

With the benefits of RFID, there is no doubt that more and more businesses will adopt the technology as they leverage the analysis provided by the data collected to gain more understanding of their operations. Though there is a negative impression on the high cost of deploying an RFID system, Scannel believes that its solution thru its application products is the answer in mitigating the costs of your RFID system. Our application products are developed as ready-to-use which allows you to operate our devices out of the box just by simply connecting the device to your database via our built-in software. The intangible savings in the reduction of your software development and hardware installation costs will justify the perceived high costs of RFID system implementation. Check out our RU224 UHF RFID Reader to know more about how our application products work.

If you are ready to take the next step, contact us at info@scannel.net and let’s talk.